On 24 May 2017 the Europa League Final took place in Stockholm. An excellent opportunity for us to organise an event in our hometown.With guests from Poland, Spain, Netherlands, UK and Sweden we discussed the latest trends in international sport sponsoring and marketing.

With contributions from Upplevelseinstitutet about trends in Sweden and an interesting insight in the sponsor strategy from Tata Consultancy by their sponsor manager Staffan Landén, the guests got a good view on the possibilities that sport sponsoring strategy can give when building business outside the home market.
After an excellent diner at Bockholmen Hav & Restaurang we saw Manchester United win the final against AFC Ajax.